FYI re: Subway commercial with cross dressed male as cheer leader.
01. My email reply 02. Subway reply 03. My original email.
I wish to thank you for your recent response to my inquiry regarding the current "Subway" advertising that supports a cross dressing male as part of the marketing plan.
Your letter incorrectly assumed that I was "offended" by this "Mary" imitation. Contrary to what you may have thought, I found the television "spot" only slightly remiss in not providing a little more studio makeup support for the actor. Of course, that would take away from the comedic side of the piece and step to far into the realm of the "Transgender" community. Not a very kindly position to be in on a public/political basis.
Stereotyping is not unusual in the world of "Madison Avenue," as I have addressed this letter to a "female" rather than a male. Stereotypically, women are employed in jobs such as nursing, marketing, human resources, organizational management. Jobs that are considered by some as "female" by nature. So you see "Christopher?" perhaps, I am only applying a stereotypical slant to your personal nature as present in the letter. I think it is safe to say that the "T*" community found the advertisement rather funny as well, we would never forget to shave closely and appear as the actor was presented.
FYI ----the photo I have provided is more closely representative of our community; the many that you never see in any given day. It is too bad that we are all characteredized as either incompetent, prostitutes, an a like rather than intelligent, intellectual beings that are for the most part considerate, kind, humane, and reasonable. 90% of our community consists of married, hetro-sexual males, a good portion with children and grand-children and no we are not listed as having a disorder in the current copy of the Psychiatric DSM-IV manual of unrelated, recognized medical disorders.
Perhaps there may be a day in time when we can safely employ those of the "transgendered" community for a more positive application in advertising while still having a good laugh about ourselves. Thank you once again for your immediate attention.
Thank You
Danielle La Belle
----- Original Message -----
From: Chris Collarini
To:
swans@mpinet.com
Sent: Wednesday, October 08, 2003 9:59 AM
Subject: Subway
Thank you for taking the time to share your comments.
We were sorry to hear that you were offended by one of our recent television commercials. We can assure you that no harm was intended and we apologize for causing you concern.
The Subway® Advertising Department works with a Board of Trustees, as well as a national advertising agency and several local advertising agencies, to develop national advertising that tells customers about our great products.
In addition, all of our ads are tested with numerous consumers before they
are aired to ensure that the overall reactions to the commercials are
positive. Our ads are meant to be fun and humorous and it was never our
intention to offend.
As a leader in the sandwich-making industry, we want sub-lovers everywhere to know that Subway is dedicated to the concerned citizens that have helped us grow our business. Again, thank you for taking the time to express your views. Your input and concern is appreciated
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Gentlemen:
I recently viewed your newest commercial advertising the "Subway" products. It appears that a cross dressing man is washing his car at the end of the commercial dressed as a cheer leader. Okay, you have my attention. What's the point? I guess I missed the hidden cues for this commercial. Any input would be appreciated.
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That's it for now girls!
